>> Friday, August 16, 2013
You have created a website for your business. Now you can just sit back, and experience an influx of new customers, right? Not necessarily. These new potential customers have to find your website first. When looking for information, a majority of people begin at a search engine such as Google or Bing. Because of this trend, you can greatly improve your online marketing with SEO (search engine optimization).
Search Engine Optimization
You know how a search engine works; you type in a keyword phrase into the search bar, and sites with relevant information for that phrase appear in the search results. But do you know how the order is decided? By practicing good search engine optimization, a website can see its site rise higher in the result list for certain keywords due to its ranking. A website’s ranking is determined by a number of factors, including relevance to the keyword phrase, the number of links the site has, and the presence of fresh, relevant content on the website.
When it comes to choosing the keyword phrases you want to be associated with your site, you will need to do some research. Keywords should be relevant to your services, product, or industry. Certain tools and methods can allow you to research the keywords that your clients use the most to find your website or the services offered by your company. Focusing on developing content on blogs and on your site for these specific keywords can help up your rankings for those certain keywords, ultimately assisting in attracting new customers.
How do links help? They help show the search engine that your site is recommendable and trustworthy. But links can be detrimental to your rating if they are abused. Creating broken links or false links gives your website the opposite reputation, and can result in your site being removed from the search engine altogether. The same goes for content.
One of the biggest parts of marketing with SEO is the use of content. Search engines look for new, regularly updated content on high-ranked websites. One of the best ways to create regularly updated content is to include a blog on your site. Blogs allow a place for discussions of upcoming events, helpful tips on the industry or product, announcements of awards your company has received, and more. Relevant, quality content will not only provide you with a higher ranking, but can give customers a reason to trust your company. A blog also provides another avenue for customers to find your website, and regularly updated content will give them a reason to keep coming back.